Job Description
Job Summary:
The Senior Manager – Commercial for the Facility is a critical leadership role responsible for translating broad corporate objectives into actionable plans within the context of a smaller healthcare environment. This role requires a unique blend of strategic foresight and operational expertise to refine patient experiences, accelerate business growth, and adapt marketing strategies to local needs. The Senior Manager – Commercial ensures that the facility operates effectively in achieving its objectives related to patient satisfaction, revenue generation, and brand positioning. By aligning corporate strategy with localized requirements, the Senior Manager – Commercial serves as a catalyst for realizing the facility’s potential while upholding organizational goals.
Patient Experience Excellence
- Tailor and operationalize patient experience initiatives that are scaled to the unique characteristics of a smaller healthcare environment.
 - Oversee teams responsible for patient access, care coordination, and customer service.
 - Develop and conduct staff training programs focused on customer service excellence.
 
Business Development
- Evaluate the local market landscape to inform facility-specific business development approaches.
 - Head the facility’s business analytics activities, optimizing pricing structures and spearheading contract negotiations.
 - Build and sustain relationships with local community partners and key stakeholders to foster business opportunities.
 
Marketing
- Modify existing corporate marketing blueprints to meet the distinct demographics and needs of the smaller facility.
 - Direct digital marketing efforts, promotional campaigns, and other outreach activities to elevate brand awareness.
 - Ensure that local branding initiatives are coherent with the broader corporate brand identity
 - Complying consistently with facility policies, procedures and practices and ensuring alignment with SEHA facilities policies
 - Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames
 - Exercise stringent adherence to organizational and legal frameworks in all operational domains.
 - Vigilantly enforce adherence to both facility-specific and broader corporate compliance standards.
 - Safeguard confidential data pertaining to patients, staff, and operational matters, in line with legal and ethical norms.
 - Maintain and propagate high standards of customer service through continuous quality assessments.
 - Ensure strict compliance with health, safety, and materials management protocols, as well as maintenance standards.
 - Proactively seek opportunities for professional growth and leadership refinement.
 
Qualifications Required:
Required:
- Bachelor’s degree in business administration or a related healthcare management field is required.
 - Professional certifications in Finance & Healthcare Management are considered an asset.
 - A minimum of 12 years of experience in healthcare management.
 - Demonstrable expertise in handling commercial facets of a smaller healthcare facility.
 - Proven capacity to localize broader corporate strategies to meet specific facility needs.
 - Previous experience in contract negotiations, financial budgeting, and stakeholder engagement within a healthcare setting.
 - The role demands a candidate who not only possesses general managerial abilities but also specialized skills tailored to the operational realities of a smaller healthcare facility. This creates a unique blend of competencies ideal for this role.