Patient Coordinator/Customer Service Representative

Job Description

Role Summary

Drive conversion of inbound and outbound leads for aesthetic and dental services while delivering a smooth patient journey—from first contact to treatment and follow-up. Work closely with doctors, dentists, and nursing staff; manage appointment pipelines in the clinic’s CRM/EMR; and maintain high standards of service.Key Responsibilities

  • Lead Conversion & Sales
  • Own the lead pipeline (calls, WhatsApp, DMs, web enquiries, walk-ins) and convert to consultations and paid treatments.
  • Qualify needs, recommend suitable procedures (e.g., Botox, fillers, PRP, laser hair removal, HydraFacial, skin rejuvenation; veneers, whitening, implants, orthodontics), and handle objections.
  • Execute targeted callbacks/reactivation campaigns to revive cold and no-show leads.
  • Cross-sell and up-sell packages, memberships, and add-on services.
  • Patient Coordination
  • Schedule and confirm appointments; manage calendars for doctors/dentists; minimize no-shows and gaps.
  • Prepare patients for consultations (pre-procedure guidance, forms, consent, payment options).
  • Coordinate with nursing and front desk for room readiness, stock-dependent treatments, and smooth handovers.
  • Post-treatment follow-ups for satisfaction, aftercare, rebooking, and reviews.
  • Service & Communication
  • Deliver prompt, empathetic, and professional communication across channels (phone, email, WhatsApp, social).
  • Maintain accurate records in CRM/EMR; ensure privacy and data accuracy.
  • Gather patient feedback and relay insights to improve offers, pricing, and promotions.
  • Collaboration & Reporting
  • Build strong rapport with doctors, dentists, and nurses to align on treatment plans and scheduling.
  • Track daily KPIs and report performance (leads, conversions, revenue, show-up rate, response times).

Required Experience & Qualifications

  • Experience: 2–4 years in an aesthetic/dermatology or dental clinic in a patient coordinator, sales, or front-of-house role with proven lead conversion results.
  • Knowledge: Solid understanding of core aesthetic treatments and dental offerings (indications, basic contraindications, typical patient questions).
  • Education: Diploma/Bachelor’s preferred (Healthcare, Business, or related).

Skills

  • Sales & Conversion: Needs assessment, solution pitching, objection handling, closing, and reactivation.
  • Communication: Excellent spoken and written English; clear, confident phone manner. (Arabic/Hindi/Urdu is a plus.)
  • Stakeholder Rapport: Able to coordinate smoothly with doctors and nursing teams.
  • Tech: Comfortable with CRM/EMR systems, MS Office/Google Workspace, e-payments/POS; fast typing and accurate data entry.
  • Organization: Multitasking, time management, attention to detail, and adherence to protocols.

KPIs (measured monthly)

  • Lead-to-consultation conversion rate
  • Consultation-to-treatment conversion rate & revenue per lead
  • Response time SLA (first reply / first call)
  • Show-up and rebooking rates
  • Patient CSAT/NPS and review volume/quality
  • No-show reduction

Work Conditions

  • Location: Motor City, Dubai.
  • Reports to: Clinic Manager / Patient Experience Lead.

Nice-to-Have

  • Experience with membership plans and treatment packages.
  • Basic understanding of DHA/DOH consent and documentation standards.
  • Social messaging etiquette for clinical contexts.