Job Description
Role Summary
Drive conversion of inbound and outbound leads for aesthetic and dental services while delivering a smooth patient journey—from first contact to treatment and follow-up. Work closely with doctors, dentists, and nursing staff; manage appointment pipelines in the clinic’s CRM/EMR; and maintain high standards of service.Key Responsibilities
- Lead Conversion & Sales
- Own the lead pipeline (calls, WhatsApp, DMs, web enquiries, walk-ins) and convert to consultations and paid treatments.
- Qualify needs, recommend suitable procedures (e.g., Botox, fillers, PRP, laser hair removal, HydraFacial, skin rejuvenation; veneers, whitening, implants, orthodontics), and handle objections.
- Execute targeted callbacks/reactivation campaigns to revive cold and no-show leads.
- Cross-sell and up-sell packages, memberships, and add-on services.
- Patient Coordination
- Schedule and confirm appointments; manage calendars for doctors/dentists; minimize no-shows and gaps.
- Prepare patients for consultations (pre-procedure guidance, forms, consent, payment options).
- Coordinate with nursing and front desk for room readiness, stock-dependent treatments, and smooth handovers.
- Post-treatment follow-ups for satisfaction, aftercare, rebooking, and reviews.
- Service & Communication
- Deliver prompt, empathetic, and professional communication across channels (phone, email, WhatsApp, social).
- Maintain accurate records in CRM/EMR; ensure privacy and data accuracy.
- Gather patient feedback and relay insights to improve offers, pricing, and promotions.
- Collaboration & Reporting
- Build strong rapport with doctors, dentists, and nurses to align on treatment plans and scheduling.
- Track daily KPIs and report performance (leads, conversions, revenue, show-up rate, response times).
Required Experience & Qualifications
- Experience: 2–4 years in an aesthetic/dermatology or dental clinic in a patient coordinator, sales, or front-of-house role with proven lead conversion results.
- Knowledge: Solid understanding of core aesthetic treatments and dental offerings (indications, basic contraindications, typical patient questions).
- Education: Diploma/Bachelor’s preferred (Healthcare, Business, or related).
Skills
- Sales & Conversion: Needs assessment, solution pitching, objection handling, closing, and reactivation.
- Communication: Excellent spoken and written English; clear, confident phone manner. (Arabic/Hindi/Urdu is a plus.)
- Stakeholder Rapport: Able to coordinate smoothly with doctors and nursing teams.
- Tech: Comfortable with CRM/EMR systems, MS Office/Google Workspace, e-payments/POS; fast typing and accurate data entry.
- Organization: Multitasking, time management, attention to detail, and adherence to protocols.
KPIs (measured monthly)
- Lead-to-consultation conversion rate
- Consultation-to-treatment conversion rate & revenue per lead
- Response time SLA (first reply / first call)
- Show-up and rebooking rates
- Patient CSAT/NPS and review volume/quality
- No-show reduction
Work Conditions
- Location: Motor City, Dubai.
- Reports to: Clinic Manager / Patient Experience Lead.
Nice-to-Have
- Experience with membership plans and treatment packages.
- Basic understanding of DHA/DOH consent and documentation standards.
- Social messaging etiquette for clinical contexts.