Job Description
Key Responsibilities:
Insurance Companies:
- Communicate with all insurance companies in the assigned region.
- Maintain strong relationships with key decision-makers.
- Visit insurance subsidiaries to promote hospital services and increase patient referrals.
- Conduct periodic reviews of insurance companies’ performance.
- Report market trends and competitor activities.
- Marketing Activities: Develop and distribute informational materials and presentations showcasing hospital services tailored to the needs of insurance companies.
Direct Contracts:
- Increase patient flow from inactive corporate accounts.
- Identify new business opportunities with uncontracted corporate clients.
- Monitor performance and contract success monthly.
- Marketing Activities: Create targeted marketing campaigns aimed at corporate clients, utilizing email, social media, and print advertising to increase awareness of available services and benefits.
Referrals:
- Target key referring parties to boost patient admissions:
- Doctors in private clinics.
- Doctors in polyclinics.
- Doctors in other hospitals.
- Doctors or optometrists in optical shops.
- Visit referring partners regularly to maintain strong relationships.
- Forecast patient flow and create visit plans.
- Report performance monthly.
- Marketing Activities: Organize educational workshops or seminars for referring doctors to highlight new services and best practices, enhancing physician engagement.
Charity Organizations:
- Identify and engage with charity organizations to facilitate patient referrals.
- Marketing Activities: Develop partnerships with charity organizations by co-hosting health initiatives or community events, emphasizing the hospital’s commitment to community health and wellness.
Job Requirements:
- Education: Medical background (Doctor or Pharmacist).
- Experience: At least 2 years experience as a Medical Representative in hospital services or healthcare-related sales.
- Strong communication, negotiation, and relationship-management skills.
- Knowledge of insurance processes, corporate contracts, and referral networks.
- Ability to analyze market trends and develop strategic sales and marketing plans.
- Valid driver’s license.