About Omorfia Group

Omorfia Group is a beauty and wellness group focused on creating exceptional self-care experiences across the UAE and beyond. The group believes that beauty is personal, diverse, and empowering, and aims to help people feel confident and comfortable in their own unique way.

Through its collection of beauty salons, wellness brands, and lifestyle concepts, Omorfia Group is helping shape a modern beauty industry built on quality, innovation, and customer experience.

Our Story

Omorfia Group is part of 2PointZero Group PJSC, based in Abu Dhabi. The group brings together several well-known beauty and wellness brands that have grown within the UAE market and become trusted names in the region.

Its portfolio includes popular brands such as:

• Tips & Toes
• Bedashing Beauty Lounge
• Jazz Lounge Spa
• N.BAR
• 1847 Grooming for Men
• Sisters Beauty Lounge
• Jetset Hair Salon

These brands are known for delivering beauty, grooming, wellness, and self-care services tailored to different lifestyles and customer needs.

Omorfia Group continues to grow by focusing on innovation, customer satisfaction, and creating memorable beauty experiences. With a strong presence in the UAE, the group also aims to expand its influence internationally.

Our Focus on Wellness

At Omorfia Group, wellness is seen as a balance of four important areas:

• Spiritual wellbeing
• Emotional wellbeing
• Physical wellbeing
• Social wellbeing

This holistic approach helps create experiences that support both beauty and overall wellbeing.

Our Vision

To become a leading name in the beauty and wellness industry by setting new standards in luxury, innovation, and customer experience while helping people embrace their individuality and confidence.

Our Mission

We are committed to providing high-quality beauty and wellness experiences that support self-care, wellbeing, and community connection. We aim to exceed customer expectations, support our employees, and create long-term growth for our brands and stakeholders.