Job Description

Description

• Drive conversion rate, ATV, and product mix (Frames / Sunglasses / CL).
• Ensure full execution of insurance, promotions, and sales campaigns.
• Monitor daily sales vs. target and take immediate corrective actions.
• Act as store business owner accountable for revenue and profitability
• Ensure full implementation of customer journey standards.
• Monitor and improve customer feedback, complaints, and CMS closure.
• Build long-term customer relationships and retention.
• Lead, coach, and develop the store team to maximize performance.
• Ensure proper staff scheduling, coverage, and productivity levels.
• Monitor individual KPIs (sales, conversion, behavior).
• Ensure continuous on-floor training (sales, product, POS, insurance).
• Ensure product availability and proper stock levels.
• Monitor fast-moving vs. slow-moving items and report gaps.
• Ensure proper display, category visibility, and planogram compliance.
• Escalate stock shortages and mismatches impacting sales.
• Ensure proper handling of insurance approvals (Wassel / NPHIES).
• Avoid duplicate claims and ensure compliance with CHI requirements.
• Ensure accurate invoicing and system usage (no manual workarounds).
• Control store expenses and optimize cost efficiency.
• Ensure daily sales closing, cash handling, and deposit accuracy.
• Monitor pending orders and ensure timely delivery (reduce undelivered sales).
• Always Ensure full store readiness (staff, stock, system, display).
• Manage maintenance, equipment, and operational issues.
• Ensure compliance with licensing, safety, and regulatory requirements.
• Provide accurate and timely daily / weekly / monthly reports.
• Highlight risks, gaps, and opportunities proactively to Area Manager.
• Track key KPIs: (Sales / Conversion / ATV / Customer satisfaction / Stock availability)
• Support execution of local marketing activities and campaigns.
• Build relationships with nearby clinics, doctors, and community.
• Drive store awareness and traffic generation initiatives.
  

Requirements

Skills and Abilities:

• Strong sales leadership with ability to drive conversion, ATV, and store profitability. – Effective team management and coaching skills to build high-performing teams. – Good understanding of insurance processes and POS systems ensuring accuracy and compliance. – Strong analytical skills with ability to interpret sales, inventory, and performance data. – Excellent problem-solving and decision-making abilities with a proactive mindset. – Solid understanding of retail operations, merchandising, and inventory control. – Basic knowledge of financial principles (sales tracking, cost control, and reporting). – Proficiency in using systems and software applications (POS, ERP, reporting tools). – Strong communication, and interpersonal skills with ability to manage customers and stakeholders. – Ability to work under pressure, manage multiple priorities, and maintain high performance standards.
  

Experience: Minimum 5+ years in retail/optical operations

Education: Bachelor’s degree in technical institute of optics.

Language: Good command of oral and written English and Arabic.

Licenses / Certifications: Saudi Commission for Health Specialist (SCFHS).