Job Description

About NCH:
At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr. Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.

At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high quality healthcare products while upholding our legacy of excellence.

Culture at NCH:
At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritizes sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you’ll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.

Position Overview:

The Sales Executive – Modern Trade at NCH plays a key role in accelerating the company’s footprint within the modern trade channel. This role is responsible for managing and growing a portfolio of key retail accounts, ensuring strong in-store execution, driving product visibility, and unlocking new growth opportunities through effective account penetration and numeric expansion.

The ideal candidate brings a strong commercial acumen, a customer-first mindset, and hands-on experience in FMCG retail environments. Working cross-functionally with logistics, finance, and merchandising teams, the Sales Executive ensures seamless execution of trade plans, product availability, and relationship management at the store level. A strong focus on performance, operational discipline, and market responsiveness will be essential for success in this fast-paced and impact-driven role.

Responsibilities:
Account Management & Business Development

• Manage assigned modern trade key accounts, ensuring sales targets are met or exceeded.
• Initiate new product listings and follow through activation across relevant outlets.
• Identify and open new accounts within the assigned territory to grow numeric coverage.

In-Store Execution & Trade Marketing

• Implement and monitor trade promotions to ensure timely and accurate execution.
• Monitor store-level compliance with activations, campaigns, and promotional plans.
• Ensure planogram compliance, optimal product visibility, and shelf share.

Relationship Management

• Build and maintain strong working relationships with store managers, buyers, and merchandising teams.
• Address customer inquiries and complaints effectively to maintain satisfaction and trust.

Operational Coordination

• Monitor stock availability, returns, and out-of-stock (OOS) situations; coordinate replenishments accordingly.
• Work closely with logistics to ensure timely deliveries and optimal inventory levels.
• Liaise with the finance team to facilitate smooth collections and resolve outstanding payments.

Market Intelligence & Reporting

• Track competitor activities including pricing, new launches, promotions, and merchandising efforts.
• Submit timely reports on sales performance, market feedback, and trade dynamics.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 2 – 4 years of sales experience in FMCG, preferably in modern trade.
• Proven ability to manage accounts, execute in-store activations, and drive sales growth.
• Strong negotiation, communication, and interpersonal skills.
• Valid UAE driving licence and willingness to travel locally.

Soft Skills

• Customer-centric mindset with strong service orientation.
• Results-driven and performance-focused.
• Strong planning and follow-up capabilities.
• Ability to work independently and manage priorities.
• Analytical thinker with a keen eye for detail.
• Team player with a proactive attitude.

Why Join Us:

Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer:

• Exciting career growth opportunities in a company at the forefront of healthcare and technology
• A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support

Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.