Job Description

The Product Specialist is responsible for the territory-level execution of Viatris’ new product launch into the cardiovascular space. This role requires a launch-focused mindset, a deep understanding of the cardiometabolic disease area, and the ability to build relationships with Key Opinion Leaders (KOLs), clinical stakeholders, and decision-makers, ensuring the successful launch of the product in the assigned geographic territory.

Key responsibilities:

• Lead the territory-level execution of a new product launch.
• Drive early adoption and ensure rapid market penetration of the new product launch by proactively engaging with Healthcare Practitioners (including Key Opinion Leaders, physicians, and pharmacists) to gather feedback, address clinical questions, and introduce the new product to the market.
• Provide field insights to marketing and medical to adapt strategies in real time.
• Disseminate knowledge using guidelines through product samples, scientific literature, clinical trials related to the new product launch to help physicians and other healthcare professionals take the best decisions.
• Follow-up with Healthcare Practitioners (Key Opinion Leaders, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Viatris products.
• Act as a key partner for stakeholders across the patient journey, identifying challenges and opportunities.
• Understand and apply insights into the patient journey to tailor discussions and value propositions for different stakeholders.
• Identify, create end-to-end engagement plans, and manage relationship with key opinion leaders to ensure consistent and meaningful interactions.
• Provide information to HCP on Viatris products, e.g. proper medical usage, dosage amounts and side effects.
• Work cross-functionally to support product inclusion into formularies and treatment pathways, and support discussions that shape clinical protocols within institutions.
• Providing feedback to his/her manager on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
• Organize AV activities in his/her area.
• Periodic reporting of HCPs visits and other activities
• Prepare short term Plan of Action restricted to his/her area and products.
• Update his/her customer list according to the targeting process by understanding customer’s segmentations and customer insights.
• Understand customer disease management needs
• Maintain and create new advocates by aligning to customer’s priorities/needs.
• Monthly report for sales, activities, market feedback, threats, & opportunities
• Participate in setting the engagement Plan of Action and play important role in its execution.
• Play important role in engaging his/her customers via real bold partnership programs.
• Explore more business opportunities and expand the scope of his/her reach.
• Collaborate closely with internal stakeholders including Marketing, Market Access, and Medical to optimize launch success and develop innovative engagement programs.
  
  

Level of Responsibilities:

Tasks are performed under the general direction of the Senior Category Manager; however the incumbent is fully responsible for the business and financial results of his/her geographical territory.

Responsible for Budget achievement including, % Gr, % Market’s, EI (IMS Parameters) for his/her area.

Position Relationships:

• Similar position holders across the country.
• Supportive department (IT, Medical, Marketing, Finance, HR)
• Customers Administration Departments (Stores, Purchasing and Finance)
• Opinion Leaders and Field Experts.
• Service Providers and Competitors.
  
  

The minimum qualifications for this role are:

• 5+ years’ Pharma field experience as medical representative or medical science liaison.
• Pharmaceutical sales knowledge and experience is required.
• UAE experience required.
• Cardiometabolic or heart failure experience in a multinational pharmaceutical is preferred.
• Demonstrable achievement/top performance within the past 2 years is required.
• Proven track record of new product launch execution is an added advantage.
  
  

Key Functional Competencies

• Medical or Pharmaceutical Education Background.
• Effective Selling, persuasive and negotiation skills.
• Excellent written and oral communication skills
• Excellent scientific communication and ability to translate clinical data into relevant discussions.
• Strong interpersonal and collaboration skills; ability to engage peers, cross-functional teams, and external stakeholders.
• Anticipate market barriers and proactively drives the acceptance of innovative therapies.