Job Description
Participates in the development and implementation of sales & marketing policies, processes, and procedures to ensure all relevant procedural/legislative requirements are fulfilled.
– Prepares the development of sales & marketing budget and monitors financial performance versus the budget to ensure alignment.
– Manages the effective achievement of objectives by setting individual targets, developing, and motivating staff to maximize subordinate performance.
– Supervises the activities and work of subordinates to ensure that all work within a specific area is carried out in an efficient manner and in compliance with the set policies, processes, and procedures.
– Setting strategic plans for entitled therapeutic categories including pipeline selection, follow up on BD projects.
– Achieving categories (strategic areas) sales objectives.
– Provide customer insights, market / competitor analysis, and marketing effectiveness support for better planning, to identify opportunities and trends and improve decision making in marketing / sales areas.
– Engage with sales/commercial leadership to ensure transition of marketing strategies into sales activities to ensure full support and integration.
-Train and support sales/commercial teams with compelling messaging, value propositions, campaign materials, and product knowledge to ensure successful execution in the field.
– Develop promotional mix that support field force to drive tactical plan execution and disseminate portfolio message effectively.
– Communicate up, down, and laterally in an effective manner.
3. QUALIFICATIONS AND EDUCATION REQUIREMENTS:
– Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience.
– Strong marketing experience (+3 years in marketing) in any pharmaceutical, IVD or Medical Devices industries with good knowledge and deep understanding of Annual Brand Planning.
– Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team
– Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment.
– Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative.
– Demonstrated project management skills, including experience in strategic project management.
4. PREFERRED SKILLS AND COMPENETNICES:
– Experience using different systems of budget management (ERP, ORACLE, …etc.)
– Sales and/or Marketing experience within respiratory and ID fields.
– Experience in Anti-infectives therapies and/or respiratory field. (General Medicine)
– Experience in Cardiovascular, Dental field and surgical interventions.