Job Description

Conduct market research and analysis for GCC and Saudi markets (market size, trends, competitors, pricing, and customer needs) per country and therapeutic area.

• Identify the most suitable products from the company’s and partner companies’ portfolios for each target market, and recommend the export portfolio and priorities.

• Develop and execute the annual export marketing plan and brand plans per country, aligned with export sales targets.

• Define product positioning, key messages, and pricing recommendations per market based on competitor and price benchmarking.

• Plan and manage new product launches in export markets in coordination with Export Sales, Regulatory Affairs, and distributors.

• Develop promotional materials (brochures, product presentations, digital content) adapted to each market’s language and culture, and ensure compliance with local advertising and promotion regulations (e.g., SFDA).

• Support distributors and agents with marketing plans, promotional tools, and product training for their sales and medical teams.

• Build relationships with key opinion leaders, pharmacists, and key accounts in target markets, and organize scientific and promotional activities.

• Plan and manage the company’s participation in regional medical and pharmaceutical exhibitions and conferences.

• Coordinate with partner/principal companies to align on brand guidelines, marketing materials, and joint marketing activities for their products abroad.

• Manage the export marketing budget and measure the return on marketing activities.

• Monitor brand performance, market share, and competitor activity in each market, and take corrective actions as needed.

• Manage the company’s digital presence for export markets (website, LinkedIn, and other B2B channels) to support lead generation.

• Prepare periodic marketing reports (brand performance, activities, budget, market intelligence) for senior management.

• Ensure any adverse events or product complaints received from markets are reported according to company and regulatory procedures.

Educational Qualifications: Bachelor’s degree in Pharmacy, Business Administration, Marketing, or a related field; an MBA or marketing diploma is a plus.

Experience:

• Minimum 8-10 years of pharmaceutical marketing experience, including at least 4-5 years in export or regional marketing covering GCC and/or Saudi markets.

• Solid experience in the Egyptian pharmaceutical market (manufacturers, distributors, and product portfolios) is a must.

• Proven experience in product launches and brand management in export markets.

• Experience working with distributors/agents and managing third-party/principal product portfolios is highly preferred.