Role:
• Collaborating with the team on enhancing regional sales operations across automotive and medical/pharmaceutical verticals.
• Providing strategic advisory services for the medical equipment and pharmaceutical business in Sudan.
• Assisting in marketing planning and execution to support international expansion initiatives.
• Supporting communication strategies & brand visibility efforts in regional & global trade forums.
• Coordinating with cross-border teams to align regulatory, logistical, & distribution frameworks for improved operational efficiency.

Achievements:
• Successfully facilitated business connections that expanded export opportunities for the company, following participation in the World Sesame & Peanut Conference 2024 in Macau.
• Contributed to increase in market share for the company's pharmaceutical products through targeted marketing initiatives and strategic partnerships.
• Enhanced customer engagement and satisfaction levels, resulting in a notable increase in repeat business and referrals.
• Developed and implemented a comprehensive marketing strategy that led to growth in sales within the first quarter of the campaign.
• Recognized for outstanding performance & contributions to the company's growth, receiving accolades from senior management.

• Managed a diverse product portfolio including oncology, inhaled anesthesia, and total parenteral nutrition, serving both public and private healthcare sectors.
• Conducted in-depth product training sessions for internal teams and external stakeholders to support clinical adoption and usage.
• Built strong relationships with procurement teams and hospital administrators to streamline tendering processes and ensure timely product availability.
• Delivered regular market intelligence reports to the leadership team, identifying demand shifts, price trends, and competitor positioning.
• Supported local distributor (Shaweesh International) with technical knowledge, promotional content, and campaign execution.
• Coordinated with regional teams to ensure compliance with regulatory requirements and pricing structures for tender submissions.
• Assisted in creating annual territory business plans and contributed to monthly forecasting and performance reviews.

• Acted as District Sales Manager and Business Associate for high-value therapeutic segments including oncology, hematology, and neurology, ensuring seamless execution of sales operations and strategy implementation.
• Led hybrid marketing initiatives, allocating 30% focus on digital and 70% on face-to-face engagement, ensuring diversified outreach and enhanced physician access.
• Conducted hospital-based product presentations and coordinated regular scientific meetings to drive product awareness and reinforce therapy positioning.
• Collaborated with cross-functional teams on brand planning, demand generation, and stakeholder engagement across both public and private healthcare sectors.

• Negotiated with the governmental insurance body (SHAWAMIKH) to facilitate the inclusion of Zydus’ antihypertensive products in their formulary, significantly enhancing access and contributing to 60% of the team’s annual sales targets.
• Built and maintained strong relationships with healthcare professionals across both public hospitals and private clinics, driving sustained product growth and loyalty.
• Collaborated with internal teams for market feedback, promotional alignment, and continuous improvement in customer service and coverage planning.
• Maintained updated territory call plans, doctor segmentation, and competitive intelligence to optimize reach and improve engagement outcomes.