Job Description

• Develop and execute the annual brand plan, including marketing strategies, promotional campaigns, and budget allocation.
• Conduct market analysis, monitor competitor activities, and identify customer insights to drive brand strategy.
• Collaborate with the sales team to develop promotional materials and provide training to ensure effective delivery of messages.
• Coordinate with internal cross function teams (Sales, Medical, Finance, Regulatory, Supply Chain) to ensure timely execution of marketing activities.
• Work with advertising agencies and other vendors to create and implement marketing campaigns across multiple channels.
• Drive successful new product launches and lifecycle management across the portfolio through product expansion and development.
• Manage the brand’s P&L, including forecasting sales, managing the marketing budget, and tracking performance against KPIs.
• Engage with Key Opinion Leaders (KOLs) to gather insights and support brand advocacy.

Must have technical / professional qualification

Academic, technical, and professional qualifications.

• Bachelor’s degree in pharmacy, medical related field, or Marketing.
• Minimum 1-3 years of experience in pharmaceutical marketing or sales.
• Direct experience as a Product Manager or Associate Product Manager is required.

Requirements added by the job poster

• 1+ years of work experience with Campaigns