• Providing strategic advisory, market access, and operational transformation consulting for MedTech, Imaging, and AI-driven companies across MEA and Asia. • Advising clients on growth strategy, pricing models, channel optimization, and partner development to drive sustainable profitability. • Leading commercial due diligence and go-to-market validation for healthcare technology investments and partnerships. • Supporting the introduction and market launch of MedTech & AI solutions in the MEA, building a roadmap for market readiness and economic justification. • Working with client leadership teams to develop KPI frameworks, sales enablement programs, and leadership capability for execution excellence.

• Led end-to-end commercial operations, P&L management, and growth strategy for Philips Healthcare -Diagnostic Imaging, Elekta – Radiotherapy, Mach7- Informatics, and Human Xtension - Handheld Robotic surgical system. • Partnered with Philips, Elekta and Mach7 Technologies to design regional sales and profitability improvement frameworks, strengthening operational efficiency and cost structure. • Managed the all high-end modalities installations and handed over through the project and service team to recognize the sale as per plans with full customer satisfaction. • Drove commercial transformation programs, aligning business processes and KPIs to improve forecasting, win rates, and customer retention. • Established Key Accounts and KOL networks that supported new business adoption and clinical transformation. • Led commercialization & market access for Human Xtension (Surgical Robotics) and Mach7 Technologies (Informatics) during its launch in MEA market • Supported clients and hospital partners in evaluating digital health investments, workflow automation, and AI adoption strategies. • Delivered double‑digit growth in Philips – Diagnostic imaging and Elekta radiotherapy portfolio. • Strengthened Philips and Elekta market share and positioning in cardiology and radiotherapy through structured account engagement. • Supported successful product introduction by enabling early adopters, demos, and clinical validation along with Philips teams.

• Led full P&L operations for Philips , Elekta and Natus portfolios including Diagnostic Imaging, Digital Pathology, Oncology, OR and Neuro solutions. • Acquired a prestigious order for multi site Hybrid Cath Labs / Hybrid OR environment and implemented through multi-disciplinary team in optimizing clinical outcomes and operational ROI. • Partnered with government entities, health ministries, and C-suite executives to plan and execute large-scale healthcare projects • Drove turnaround strategies that enhanced gross margins, reduced sales cycle time, and improved customer satisfaction metrics. • Played a key advisory role in strategic alliances, tender optimization, and risk mitigation for multimillion-dollar healthcare projects. • Managed funnel and forecast and developed strategic accounts and diverse sales , Project & service teams to deliver results. • Acquired the prestigious Cancer Centre multi-modality project and personally lead the implementation through the team during COVID ,the Oman’s first Helium free MR with oncology setup & Digital pathology, Cath Lab , PACS & RIS, and other lab for SQCC project. • Introduced Digital pathology in the market and engaged with KOL and C-Suite team in establishing both clinical and ROI outcome. Resulted in first comprehensive digital pathology order in cancer Centre and helped other ministries for their planning. • Consistently achieved top market share in high-value imaging segments (80% in Interventional and Hybrid Cathlab modalities). • Recognized by Philips for excellence in Diagnostic imaging sales, Hybrid OR solution deployment, and customer satisfaction index.

• Managed customer support operations, Project management and presales for Gamma Cameras & post- processing workstations of Sopha Medical Vision - NM product lines . • Implemented the NM projects in SGPGI – Lucknow and CDRC – Cochin CDRC and Cultivated relationships with NM key accounts. • Established remote service setup.

• Handled after sales service of M/s. Quinton (Cathlab recorders, Treadmill Test Systems, Holter Analyzers),; M/s. S&W Patient Monitoring Equipment; M/s. Air-Shields Vickers Neonatal Equipment and Patient Monitoring Products of Indchem in the Northern region of India. • Responsible for presales & dealer support for the Northern Region of India. • Achieved 70% Annual Maintenance Contract (AMC) penetration of the installed base.