Accomplished Go-To-Market & Value Creation Leader with 15+ years of experience in human and animal healthcare, OTC, and omnichannel ecosystems (D2C, B2B2C, B2B). Expertise in developing data-driven marketing strategies that drive prescriptions and patient treatment adherence across global markets (USA, Europe, APAC). Skilled in leading digital transformation, CRM-led engagement, marketing analytics, and AI-enabled segmentation. Proven track record in managing product lifecycles from insights to global launches, achieving measurable ROI through integrated trade, digital, and in-clinic strategies. Strong cross-functional leader adept at aligning commercial, medical, regulatory, and R&D teams to deliver compliant, high-quality outcomes. Proficient in tools like Salesforce Marketing Cloud, Zoho CRM, Veeva CRM, Google Analytics, and SEMrush to optimize performance and uncover growth opportunities.