Senior Executive.Marketing

A Senior Executive – Healthcare Marketing is responsible for planning and implementing marketing activities to promote healthcare services, increase patient engagement, and strengthen the organization’s brand presence. Duties include developing marketing campaigns, coordinating digital and offline promotions, managing social media activities, building relationships with doctors and referral partners, conducting market research, and identifying business growth opportunities. The role also involves monitoring campaign performance, preparing reports, and supporting patient acquisition and business development initiatives.

Qualification & Experience:

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.

• Master’s degree in Marketing or Business Administration is an advantage.

• Previous experience in healthcare marketing, hospital marketing, or medical business development is preferred.

• Knowledge of digital marketing, social media management, branding, and promotional strategies.

• Experience in developing and implementing marketing campaigns.

• Ability to build and maintain relationships with doctors, corporate clients, referral partners, and healthcare organizations.

• Strong communication, presentation, negotiation, and interpersonal skills.

• Proficiency in MS Office, marketing tools, and digital analytics platforms.

• Strong analytical, organizational, and leadership skills with the ability to achieve marketing targets.